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The Secret to Success
By Sue | November 7, 2007
I work with a celebrated “guru” in the area of success coaching… Lou Tice, CEO and founder of The Pacific Institute. The Pacific Institute is an International company founded in 1976 in Seattle, Washington. I have been affiliated with them for the last 7 years directly and a student of theirs for over 35 years. I consider myself privileged to be associated with Lou and everyone at The Pacific Institute. Yesterday I received this message from Lou and it occurred to me how relevant this message is for all entrepreneurs… whether just starting out or “still plugging along”.
“Today, I am going to give you the secret of success - in one word. Yep, only one word.
For nearly 40 years, I have been studying success. Some of the most successful people in the world have been my students, and I in return, have learned a great deal from them. I have also spent a lot of time in the company of some of the world’s most respected research psychologists, talking about what makes some people succeed and others collapse - the difference, in short, between the can’s and the can-nots, and the do’s and the do-nots.
So after all these years of studying and researching, I can tell you one thing with the utmost confidence - the secret of success is “attitude.” That’s it - attitude. And it isn’t really a secret.
People who succeed don’t have fewer problems than other people. They don’t start out with greater brainpower, or better parents, or more money, either. As a matter of fact, sometimes they start out working against incredible odds. But they have a way of looking at things, a way of seeing obstacles as possibilities, and a way of hanging in there and making the most of every opportunity, that almost guarantees success.
As celebrated climber Royal Robbins once told me, “When it’s been a long day of climbing, and I feel like I can’t go any farther, I concentrate on the next three feet. And then the next three feet; and then the next three feet.
Pretty soon, I’m at the top.”
Successful people are flexible, optimistic and hard working. If you want to sum it up in a word, it is not difficult to do: success is, more than anything else and without a doubt, a question of attitude. What is your attitude?”
Lou Tice
The Pacific Institute
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